Science is Joyful.
OuTreach products.
My work strongly integrates academic scientific research and public outreach activities. On this page you can find recent examples of my digital media channels, outreach-focused articles, and a list of completed and upcoming science communication projects.
Peer-reviewed articles I have co-authored on the topic of science communication and outreach include:
Bik HM, Dove ADM, Goldstein MC, Helm RR, MacPherson R, Martini K, Warneke A, McClain C (2015) Ten Simple Rules for Effective Online Outreach, PLoS Computational Biology 11(4): e1003906.
Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists, PLoS Biology, 11(4): e1001535.
Thaler AD, Zelnio KA, Freitag A, MacPherson R, Shiffman D, Bik H, Goldstein MC, McClain C (2012) Digital Environmentalism: Tools and strategies for the evolving online ecosystem. In: D. Gallagher (ed.) Environmental Leadership: A Reference Handbook, SAGE Publications, London.
Other recent outreach products:
Reddit “Ask Me Anything” - ship-based Q&A session during the 2017 R/V Pelican Woodfall cruise in the Gulf of Mexico
Digital media channels.
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Twitter
Twitter is my primary science communication platform, which I use to discuss my lab’s research/outreach activities, disseminate recent scientific findings and news events, and engage with a variety of audiences (other researchers, journalists, and the general public). All digital media products from other channels are typically publicized through Twitter.
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TikTok
TikTok is a new platform I am currently experimenting with for creative projects. Here, I initially plan to focus on short videos “humanizing” scientists (discussing work-life balance, life as a researcher, etc.). Future TikTok content will be expanded to include “explainer” science videos and novel digital media products.
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YouTube
The Bik Lab YouTube channel is being launched to host longer, stylized video content connected to specific research projects and fieldwork expeditions. Here we intend to focus on public “explainer” videos of scientific topics, interviews with researchers, and themed outreach content aimed at cross-platform dissemination (Twitter, Facebook, etc.).
play & curiosity.
Antarctica 2023.
The Bik Lab has launched a new and exciting outreach project in in conjunction with Science Media Specialist Virginia Schutte, Ph.D. We will be undertaking an expedition to East Antarctica aboard the RVIB Nathaniel B. Palmer from March 4 - May 11, 2023, collecting seafloor mud to study microscopic animals that live in these remote polar ecosystems. We are specifically looking to partner with digital media creators, artists, and journalists for this upcoming expedition! If you want access to our media products (photos, videos, scientist interviews), or have a specific story to pitch, please reach out to contact@hollybik.com
Expedition updates are now being posted HERE on a dedicated page! (updated 3/25/23)